Independent Wine Centre

Whether you are representing old world, new world or niche market wines, IWC can tailor-make programmes for your sales and marketing staff that match your portfolio, equipping them with the necessary knowledge and palate to maximise your sales.

We can also advise on your portfolio, and help you build your brand in the marketplace.

F&B industry

With wine consumers in Greater China becoming more sophisticated and including wine in their everyday dining experiences, it is increasingly important for restaurant, bar and retail staff to have the knowledge and expertise to deliver what the consumer demands. Whether your food and beverage staff are novices or have years of wine experience under their belts, we can work with you to craft and deliver training courses that will add further value to their skills and your business.

Each course is specifically tailored to your needs based on in-depth discussion with you. Every case is different, but by way of example here are just some of the subject areas you might consider:

Pairing wine with food
How to present wines correctly
Whether to decant and how to decant
Choosing the right stemware
Understanding and selling the full wine list (instead of only the popular labels)
Upselling techniques
Handling customer complaints